hiring revops
Recruitment fees explained: what you actually pay
Contingency, retained and embedded models compared on a real hire, what each one buys, and where the incentives point in each case.
Three models dominate specialist hiring, and the difference between them is less about price than about where the risk sits.
This post covers all three on a worked hire, what the percentage does not tell you, what a rebate clause actually triggers, and the part that matters most: the fee is a minority of what the hire costs and a small fraction of what a failed hire costs. Where a figure comes from a vendor’s own pricing page, it is labelled as vendor pricing. Where a statistic comes from a UK population, the sentence says so.
The short answers
- Contingency runs 20 to 25 per cent of first-year salary for specialist roles, paid when someone starts. Retained runs 25 to 33 per cent, paid in instalments whether or not you hire. Embedded is a day rate or monthly fee.
- Read what the percentage is calculated on. Base, base plus guaranteed bonus, or total package including commission. The same headline rate can differ by 30 per cent or more depending on the definition.
- The fee is not the cost of the hire. On a $120,000 salary, employer benefit and payroll costs add roughly $51,600 on the BLS average before tooling or management time.
- The rebate exclusions matter more than the rebate. Dismissal, redundancy and a changed role are commonly excluded, and those cover a large share of early exits.
- A replacement is worth more than a refund. A refund leaves you with a vacancy and no candidate.
- Incentives predict behaviour better than promises. Contingency pays for filling fast. Retained pays regardless. Per-seat pays for the seat staying filled.
- The failure cost dwarfs the fee. Gallup’s replacement estimate is one half to two times salary, described by Gallup as conservative, and it is a general-population figure rather than an operations one.
- Fractional and agency pricing is vendor pricing. Every published range comes from a firm selling the service, with no sample disclosed.
The models
Contingency. You pay a percentage of first-year salary when someone starts. Nothing if nobody does. Typically 20 to 25 per cent for specialist roles.
Retained. You pay in instalments across the search, commonly a third up front, a third on shortlist, a third on placement. Total is usually higher, often 25 to 33 per cent. You pay whether or not you hire.
Embedded or RPO. A recruiter works inside your team on a day rate or monthly fee. Sensible at volume, expensive for one role.
Two others are worth naming because they are frequently the actual alternative being considered.
Fractional or agency operations support, which is not a hire at all: you buy hours rather than a seat. Covered further down.
In-house recruitment, which is a fixed cost that beats fees above a certain volume and loses badly below it. For a single specialist operations role a year, it loses.
The same hire, priced
Year one, a $120,000 hire
Show the numbers
| Role | Low | High |
|---|---|---|
| Rareix | $0 | $21,000 |
| Contingency at 20% | $0 | $24,000 |
| Contingency at 25% | $0 | $30,000 |
| Retained at 30% | $0 | $36,000 |
Contingency and retained figures are typical market rates for specialist search. The Rareix figure is 13.5 per cent placement plus twelve months of the seat fee for the band the salary falls into.
Illustrative. Actual rates vary by agency, sector and seniority.
Rareix published US salary bands, with third-party comparison (2026-08)
The gap between the top and bottom of that chart is about $15,000 on one hire, which is real money and is still the least interesting number in this post. The next section is the interesting one.
What the fee leaves out
The recruitment fee is a minority of the first-year cost of a hire, and comparing agencies on fee alone is optimising the smaller number.
For a $120,000 salary, using the US Bureau of Labor Statistics’ Employer Costs for Employee Compensation release for March 2026:
| Line | Amount | Basis |
|---|---|---|
| Salary | $120,000 | The number in the offer |
| Employer benefit and payroll cost | ~$51,600 | 43% of wages: benefits were 30.1% of private-industry employer costs and wages 69.9% |
| Employer cost before any fee | ~$171,600 | |
| Recruitment fee at 25% contingency | $30,000 | On base salary |
| First-year total | ~$201,600 | Before tooling, equipment or management time |
Two things follow. The fee is roughly 15 per cent of what year one actually costs, so a percentage point of negotiation moves less than it feels like it does. And the difference between a good hire and a bad one is measured against the $200,000, not against the $30,000.
The 43 per cent is a private-industry average. It already includes legally required payroll costs, insurance, retirement contributions, paid leave and non-production bonuses, so do not add a separate bonus line to it, and your own figure moves with the benefits you offer and the state you hire in. These figures are drawn from a published BLS release and are not tax advice.
What the percentage does not tell you
Two agencies at 25 per cent can deliver completely different things, and the fee does not distinguish them. What distinguishes them:
- What arrives with the shortlist. A CV and a phone-screen summary, or evidence you can evaluate yourself.
- What happens when it goes wrong. A free replacement, a tapering cash rebate, or a clause that has already expired by the time you need it.
- Who carries the risk before a hire. Contingency puts it on the agency. Retained puts it on you.
- How many other clients the same shortlist is going to. A contingency recruiter working four similar briefs is not doing anything wrong by sending overlapping candidates, and it is worth knowing.
What the fee is calculated on
This is the clause that moves the number most, and it is usually one line.
| Definition | On a $120,000 base with $24,000 OTE | Fee at 20% |
|---|---|---|
| Base salary | $120,000 | $24,000 |
| Base plus guaranteed bonus | $128,000 | $25,600 |
| Total first-year package | $144,000 | $28,800 |
A 20 per cent fee on total package is $28,800. A 25 per cent fee on base is $30,000. The headline rates differ by five points and the invoices differ by $1,200, which is not what anyone assumed when they negotiated the rate.
Related definitions worth pinning down in the same paragraph: whether the fee is calculated on the offered salary or the salary at the start date if they differ, whether a signing bonus counts, and what happens to the fee if the person is hired into a different, better-paid role than the one briefed.
Where the incentives point
This is the part worth thinking about, because it predicts behaviour better than any promise in a pitch.
Contingency pays on placement, which pays for filling fast rather than filling well. A good contingency recruiter works against that incentive. Not all of them do, and the structural pressure is real: an agency working six contingency briefs is paid on the ones that close, so effort follows the roles most likely to close rather than the ones you most need filled.
Retained pays regardless, which removes the urgency along with the risk. It buys a more considered process and it means the agency is paid whether or not you end up with anyone. The honest question to ask is what the retainer specifically funds: mapped market research, a named consultant’s time, an agreed number of approaches. “Commitment” is not a deliverable.
Anything paid per seat per month is paid to keep the seat filled, which is a different thing from being paid to fill it once. That is our own model and the incentive it creates is worth stating plainly rather than leaving for you to notice: we are paid more if the person stays, and we are paid nothing extra for filling the role quickly with someone who does not.
Embedded and RPO pay for time, which pays for utilisation. That is the right incentive at volume and the wrong one for a single role.
No model has clean incentives. The useful exercise is to ask, of whichever one you pick, what behaviour it rewards that you do not want, and then to ask the supplier how they manage that.
Reading a contract
Five clauses, in order of how often they matter.
- When the fee falls due. On offer or on start date. They are not the same, and the difference is the entire risk of a candidate who signs and never appears. That risk is not hypothetical: the CIPD’s 2024 survey of 1,016 UK HR professionals found 27 per cent of organisations reporting problems with counter-offers or candidates dropping out after accepting.
- The rebate or replacement terms. What triggers them, what window you have to notify, how fast they taper, and most importantly what is excluded.
- The definition of salary. See above.
- The introduction period. How long after an introduction you owe a fee if you hire that person by any route. Twelve months is standard. Check whether an “introduction” includes a CV sent unsolicited to an inbox nobody read.
- Exclusivity. Whether you can run other agencies alongside. If you cannot, ask what you get for it.
What a rebate actually triggers
Rebate clauses are quoted as a benefit and function as a set of exclusions. Here is a typical taper, and the questions that matter more than the taper.
| Departure in | Typical rebate |
|---|---|
| Weeks 1 to 4 | 100% of fee |
| Weeks 5 to 8 | 50% |
| Weeks 9 to 12 | 25% |
| After week 12 | Nothing |
By the time most operations hires visibly fail, the taper has run out. That is usually month three or four, because a scoping mismatch takes that long to surface.
The exclusions do more work than the percentages. Commonly excluded: dismissal for any reason, redundancy, a material change to the role, the employer failing to follow its own process, and non-payment of the original invoice. Between them those cover a large share of early departures, and the clause is usually one sentence long.
Three questions to ask before signing, in writing:
What is excluded? Ask for the list rather than reading it off the taper.
What is the notification window? Many rebates are void if you do not notify within a short period, sometimes as little as seven days from the departure, and that window is easy to miss during the week you are dealing with the departure.
Replacement or refund? A replacement search is generally worth more, because a refund leaves you where you started: a vacancy, no candidate, and another two months.
What is actually negotiable
The percentage is the thing everybody negotiates and it is rarely the thing worth negotiating. Five clauses move more value, and all of them are easier to win because they cost the agency less to give.
Payment on start date rather than on offer. This moves the risk of a candidate who signs and never appears from you to the agency. Given a counter-offer and drop-out rate reported by 27 per cent of UK organisations, that risk is worth real money and most agencies will concede it.
Payment terms. Thirty days from start date rather than fourteen from invoice is a cash-flow difference of six weeks and costs the agency nothing but patience.
A replacement rather than a rebate, with the replacement guarantee running from the departure rather than from the original start date. Otherwise a replacement hired in month four inherits eight weeks of a twelve-week guarantee.
The exclusions list. Ask for redundancy and role change to be removed from it. You will not always get it, and the answer tells you how confident the agency is.
What arrives with each candidate. This is free to ask for and the most valuable thing on the list: a scorecard against your own criteria, evidence you can evaluate yourself, a written reason for the recommendation. An agency that will not commit to what accompanies a shortlist is telling you what the shortlist will be.
What is usually not negotiable, and where pushing wastes goodwill: the introduction period, which protects the agency against being cut out and is reasonable; and exclusivity on a retained search, which is the thing the retainer buys.
One framing that works better than haggling. Ask what the fee would be if the replacement guarantee were twice as long. A supplier confident in its process will quote you a number. A supplier that is not will explain why the question is unfair, which is also an answer.
The cost that sits outside the fee entirely
A failed hire costs the fee, the salary paid, the on-costs, the lost quarter and the second search. Gallup puts the cost of replacing an employee at one half to two times annual salary and describes that as conservative; it is a general-population estimate rather than an operations-specific one, so use it for order of magnitude. On a $120,000 hire, the low end of that range is about $60,000, twice the contingency fee you were negotiating.
Then add elapsed time. Employ Inc’s 2026 benchmarks, across 6,640 companies, report 63.5 days to fill and 46.2 days to hire on the same hires. A failed hire in month four means the seat is empty again in month six and filled again around month eight, on a good run.
There is a useful comparison in adjacent research on sales roles: The Bridge Group’s 2026 study of 158 B2B companies reports a median ramp of 6.2 months for account executives, the longest in the study’s history, against a median OTE of $200,000. That is US data about a different role, and it is quoted for one reason only: the ramp period is a cost that nobody puts on an invoice, and it is longer than most rebate tapers by a factor of two.
The specific failure modes, and which of them are set before the offer goes out, are in why ops hires fail in the first ninety days.
The rules agencies work under in the UK
UK agencies operate under the Employment Agencies Act 1973 and the 2003 Conduct Regulations, with GOV.UK guidance summarising what is and is not permitted. The provision worth knowing: charging a work-seeker for finding them work is restricted. If a candidate tells you an agency is charging them, that is worth a question.
The REC publishes a code of practice for member agencies, which is not law and is a reasonable thing to ask about.
This is a description of the framework, not legal advice. A specific contract or a specific dispute is a question for a solicitor.
The alternatives, priced honestly
If the question is really “do we need a permanent hire at all”, two alternatives get quoted, and the published pricing for both has the same weakness.
Fractional operations leadership. Vendor pricing pages advertise tiers from about $2,500 to $15,000 a month against 8 to 60 hours, and another from $4,000 to $15,000 a month banded by ARR. Both are list prices published by firms selling the service. Neither discloses a sample, and one cites two other vendor pages and a press release as its evidence base.
Agency or consultancy retainers. Another vendor page puts RevOps agency retainers between $3,000 and $27,000 a month, with hourly consulting at $200 to $400. Same caveat: it is a price list, not a market survey.
That is the whole published evidence base, and it is thin. What can be said without overreaching: at the top of those ranges you are paying more than a salary for part of a person’s attention, and the case for fractional is strongest when the work is genuinely finite, a migration or a re-platforming or a diagnosis, rather than when it is the permanent operating rhythm of the business.
Interim contract. Rareix does not publish a sampled day-rate dataset, so treat this as arithmetic rather than a market rate. The $120,000 hire above costs about $780 a working day fully loaded, on 220 working days. Three days a week for six months is about 78 days, and at anything above $780 a day the contractor costs more per day than the hire would. In our experience specialist systems contractors price above it.
Engaging a contractor carries an employment-status question in every jurisdiction, and the answer decides who is liable for what. Which category the engagement falls into, and what follows from it, is a question for your accountant or an employment lawyer. Nothing here is advice.
What we charge
Our pricing is on the site in full: 13.5 per cent on placement, payable on start date, plus a seat fee from $250 per month that covers free replacement and re-testing. No retainer and no exclusivity, which is deliberate. Paying in advance would move the risk of the search onto you before it has produced anything, and that risk belongs to us.
Applying this post’s own test to our own model: paying on start date rather than on offer means we carry the candidate who signs and never appears. The seat fee means we are paid more when the person stays, which is the incentive we want and which also means we are not the cheapest option for a role you expect to backfill in a year. And the replacement is a replacement search rather than a refund, for the reason given above: a refund would leave you with the vacancy.
Related reading
- How to hire a RevOps manager, for the process a fee is buying.
- Why ops hires fail in the first ninety days, for the failure cost that sits outside the fee.
- RevOps salary benchmarks, for the salary the percentage is calculated on.
- RevOps or another AE, for the headcount decision that comes before this one.
- How long a RevOps search takes, for what the elapsed time costs.
Questions
What people ask about this.
- What is a normal recruitment fee?
- Contingency search for specialist roles typically runs 20 to 25 per cent of first-year salary. Retained search runs higher, commonly 25 to 33 per cent, paid in instalments across the search rather than on placement. Those are market ranges rather than published survey figures. Recruitment pricing is negotiated and largely unreported, so treat any single number, including ours, as a starting point for a conversation.
- Is retained better than contingency?
- Retained buys commitment and usually a more thorough process. It also moves the risk to you: you pay whether or not anyone is hired. For a first ops hire at a smaller company that is a hard trade to justify, and the honest question to ask a retained firm is what specifically the retainer funds that a contingency search would not do.
- What is the fee actually calculated on?
- Read the definition, because it is where the number moves. Base salary, base plus guaranteed bonus, and total first-year package including on-target commission can differ by 30 per cent or more on the same role. A 20 per cent fee on total package can exceed a 25 per cent fee on base. Agree the definition in writing before the search, not when the invoice arrives.
- Can an agency charge the candidate?
- In the UK, charging a work-seeker a fee for finding them work is restricted under the Employment Agencies Act 1973 and the 2003 Conduct Regulations, with GOV.UK guidance summarising what is and is not permitted. If a candidate tells you an agency is charging them, that is worth a question. This is a description of the framework rather than legal advice.
- What should a rebate clause say?
- Read what triggers it, what window you have to notify, and how fast it tapers. Many rebates are void if you do not notify within a short period, and a common taper is worth very little by month three. A free replacement search is generally more useful than a partial cash refund, because a refund leaves you where you started with a vacancy and no candidate.
- Does a rebate cover a hire who is dismissed?
- Frequently not. Rebate clauses commonly exclude dismissal, redundancy, a change in the role, and any case where the employer did not follow its own process, which between them cover a large share of early departures. The clause that matters is the exclusions list, not the headline percentage, and it is worth reading before signing rather than when you need it.
- What does the fee leave out?
- Most of the cost. On a $120,000 hire, employer benefit and payroll costs add about $51,600 on the Bureau of Labor Statistics' March 2026 private-industry average of 43 per cent on top of wages, before tooling, equipment or management time. Your own figure moves with the benefits you offer and the state you hire in, and none of this is tax advice.
- What does a failed hire cost compared to the fee?
- Considerably more, in most cases. Gallup's estimate for replacing an employee is one half to two times annual salary, which it describes as conservative, though that is a general-population figure rather than an operations-specific one. Add the elapsed time: Employ Inc's 2026 benchmarks across 6,640 companies report 63.5 days to fill. A fee saved on a search that produces the wrong person is not a saving.
- Is a fractional RevOps consultant cheaper than a hire?
- It depends on the hours, and the published pricing is all vendor pricing rather than survey data. Vendor pages advertise fractional retainers from about $2,500 to $15,000 a month against 8 to 60 hours, and agency retainers from $3,000 to $27,000. Those are list prices published by firms selling the service, with no sample disclosed. Fractional makes sense when the work is genuinely part-time and finite; it is expensive as a permanent substitute for a seat.
- What about an interim contractor instead?
- A reasonable bridge, with an employment status question attached. Rareix does not publish a sampled day-rate dataset. As arithmetic, the $120,000 hire in this post costs about $780 a working day fully loaded on 220 working days, and in our experience specialist systems contractors price above that. Whether the engagement counts as employment for tax and liability purposes is a question for your accountant or an employment lawyer, and nothing here is advice.
- Should we just hire in-house recruiters instead?
- At volume, usually yes. The arithmetic is straightforward: an in-house recruiter costs a salary plus employer costs regardless of output, and beats agency fees once you are hiring enough roles a year that the fees would exceed that. For one specialist operations role a year it does not, and the in-house team's time is usually better spent on the roles you hire repeatedly.
- How do we compare two agencies at the same percentage?
- On what arrives with the shortlist, what happens when it goes wrong, and who carries the risk before a hire. Two firms at 25 per cent can deliver completely different things and the fee does not distinguish them. Ask what evidence comes with each candidate that you could evaluate yourself, and ask for the rebate exclusions in writing.
Tell us the role. We will tell you honestly whether we can fill it.
Nothing owed until someone starts.
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