Roles
Five roles, and the arguments about what they mean.
These titles overlap, companies use them inconsistently, and the wrong one on a job advert is a common reason a search goes nowhere. Each page says what the role is accountable for, what it pays, and what separates a strong hire.
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RevOps Manager
from $100k
What a RevOps manager is actually accountable for, how the role differs from sales ops, what it pays in the US, and what separates a strong one.
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GTM Engineer
from $110k
What belongs in a GTM engineer job description: the systems they own, the tools that matter, what it pays in the US, and what separates a builder.
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Sales Operations Manager
from $85k
What sales ops owns day to day, how it differs from RevOps, what it pays in the US, and what separates a strong hire from a CRM administrator.
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Marketing Operations Manager
from $85k
What marketing ops owns, why attribution is the hardest part of the job, what it pays in the US, and what separates a strong hire from a tool admin.
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CRM Manager
from $80k
In the UK the title covers lifecycle marketing and sales systems, which are different jobs. What each owns, what they pay, and which one you are advertising.
Titles are not the problem
Two companies using the same title often want completely different people.
So the brief call starts with what the role has to fix. The assessment then measures capability against that problem, and the title becomes a question of what to put on the advert.
What they get advertised as
The same five jobs, under a great many names.
Taken from live UK listings rather than invented. If the title you were given is in here, the page it sits under is the one to read.
- RevOps Manager
- Revenue Operations Analyst
- RevOps Analyst
- Revenue Operations Associate
- RevOps Planning Analyst
- Revenue Operations Manager
- RevOps Manager
- Revenue Operations Specialist
- Revenue Operations Lead
- Senior Revenue Operations Manager
- Revenue Operations Systems Lead
- RevOps Systems & Integration Lead
- RevOps Architect
- Head of Revenue Operations
- Director of Revenue Operations
- Head of RevOps & Enablement
- VP Revenue Operations
- GTM Engineer
- GTM Engineer
- Go-to-Market Engineer
- Founding GTM Engineer
- Revenue Operations Manager, GTM Engineering
- RevOps Architect, GTM Systems
- Revenue Operations GTM Engineer
- Senior GTM Engineer
- GTM Staff Engineer
- Senior GTM Operations Manager
- Director of Go-to-Market Engineering
- Head of GTM Engineering
- Head of GTM Systems
- Sales Operations Manager
- Sales Operations Coordinator
- Sales Operations Administrator
- Sales Operations Executive
- Sales Operations Analyst
- Junior Sales Operations Analyst
- Sales Operations Associate
- Sales Operations Specialist
- Sales Operations Manager
- Senior Sales Operations Manager
- Sales Operations Manager, EMEA
- Head of Sales Operations
- Sales Operations Lead
- Senior Manager Sales Operations
- Head of Sales Operations & Enablement
- Marketing Operations Manager
- Marketing Operations Executive
- Marketing Operations Analyst
- Marketing Operations Associate
- Marketing Operations Manager
- Marketing Operations Specialist
- Lifecycle Marketing Operations Manager
- Senior Marketing Operations Manager
- Sr. Marketing Operations Manager
- GTM Operations Manager, Marketing
- Head of Marketing Operations
- Director, Marketing Operations
- Director, Marketing Operations & Technology
- CRM Manager
- CRM Executive
- CRM Assistant
- CRM Coordinator
- CRM Manager
- CRM Marketing Manager
- Lifecycle Marketing Manager
- CRM Campaign Manager
- CRM & Revenue Operations Manager
- CRM Systems Manager
- Salesforce Administrator
- Business Applications Manager
- Head of CRM
- Head of CRM & Lifecycle
- CRM Director
Questions
Which role, and what it is called.
- What is the difference between RevOps and sales ops?
- Sales ops owns the sales function: territory, quota, forecast and the process reps work inside. RevOps owns the whole revenue system across marketing, sales and customer success, including the handoffs where most value leaks. Plenty of companies rename sales ops to RevOps without widening the scope, so it is worth asking what the person will actually be allowed to change.
- Does a CRM manager work in marketing or in revenue?
- Both, depending on who wrote the advert, and this is the most expensive title confusion in the field. In UK consumer businesses a CRM manager usually runs retention marketing on Braze or Klaviyo. In B2B revenue teams the same title usually means owning the sales platform. The two candidate pools barely overlap. Name the platform in the advert and the problem disappears.
- Is GTM engineer a real job title or a rebrand?
- Real, and still rare as a standalone title in the UK. Most of the work is advertised inside a revenue operations title, with the engineering described in the body rather than the heading. Candidates searching for GTM engineer roles never see those adverts, which is one reason the role is hard to fill from applications alone.
- Which of these 5 roles do we actually need?
- Describe the problem rather than picking a title. If the forecast is wrong, it is sales ops. If the numbers disagree between teams, it is RevOps. If the marketing spend cannot be defended, it is marketing ops. If the platform itself is the bottleneck, it is a CRM or systems hire. If the volume needs automating, it is GTM engineering. Sometimes the answer is none of them, and we would rather say so on the call.
- Why do the same titles pay so differently?
- Because a single title covers several rungs. Across these 5 roles we track 68 live title variants running from analyst and coordinator through to head of and director, and the same words appear at both ends. A band quoted without a rung attached is close to meaningless, so every band on this site is stated at a named level.
Not sure which one you need? That is a good use of the brief call.
Describe the problem and we will tell you which role solves it, including when the answer is none of them.
Book a call